ERNEST BOREL COCKTAIL CLOCK CIRCA 1950

SOLD

Very rare Ernest Borel table clock dating from the 1950s. It is a copy of the famous series "Cocktail" of the brand.

Ernest Borel's history dates back to 1856 when Jules Borel began producing watches near Neuchâtel, Switzerland. Borel and his brother-in-law, Paul Courvoisier, founded the Borel & Courvoisier Company in 1859 and began exporting watches and clocks the following year. The company actively produced watches for the export market and placed first in a timing competition at the Neuchâtel Observatory in 1866. In 1876, Ernest Borel won prizes in Philadelphia and Paris, indicating their willingness to focus primarily on export.

Ernest, the son of Jules Borel, took over the company in 1894 and renamed it Ernest Borel & Cie in 1898. In 1903, Ernest Borel began selling watches in China, opening a major market for the brand. Jean-Louis Borel succeeded his father in 1936. Until the revolution of 1949, Borel focused mainly on the Chinese market.

With the closure of China, Ernest Borel returned to Europe and entered the United States in the 1950s. The company experimented with the "incastar" balance system in ETA movements, but also produced watches with more ordinary ETA and FHF movements at this time. Many were chronometers, with Borel producing 4,172 COSC-certified watches at this time.

The Cocktail watch, which defines Ernest Borel more than any other, was patented in 1952 and introduced in 1953. It was introduced as a women's watch only. A 1955 advertisement proclaimed it to be a watch "to enhance one's femininity without losing track of time". It was initially presented as a watch that women could wear to cocktail parties as a novelty item and/or conversation starter. The constantly moving kaleidoscope dial can be quite fascinating, although its secret is quite simple.

Two transparent plastic discs are mounted on the dial. One is fixed, the other is mounted on a central pinion that normally works to transform the movement of the second hand. When this free disk rotates, its pattern is juxtaposed with that of the fixed disk, creating a moving kaleidoscope effect. The original pattern on the wheels was in the shape of a lightning bolt, creating a continuous "sunburst" pattern. Other shapes have been introduced over the years and include flowers, arrows and stars. Each pattern creating a different kaleidoscope effect.

The cocktail watch occupied a relatively small market niche for Ernest Borel in the early years. Then came the 1960s, and the Cocktail Watch became the favorite of hippies. As a result, it was no longer a "kaleidoscope" dial, but a "psychedelic" watch. Men wanted their own version. Soon, the "Cocktail Watch" became Borel's bestseller, eclipsing all other models manufactured by the company.

Presentation here of a declination much rarer than the wrist watches: the clock.

The dial is black, with brass indexes and numbers.

It is stamped "Ernest Borel" on the top and "Cocktail" on the bottom and is in very clean condition.

The case, resting on a small brass base, has a certain patina commensurate with age, but nothing that detracts from the overall beauty. The clock was made in Switzerland. It is stamped with the reference 50 8.

The watch is powered by a mechanical movement with manual winding. An adjustment of the advance or delay is possible at the back by means of a small adjustment screw.

Overall, a beautiful and rare reference.

Manufacturer: Ernest Borel
Model: N/A
Reference: 50 8
Year: Circa 1950
Materials: Steel
Dimensions: Diameter 9.7 cm Thickness 4.3 cm
Caliber: Ernest Borel, mechanical winding
Case/paper: no