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Very rare.

It is a greeting card presenting the wishes for the year 1953 by the manufacture of watches Universal Genève represented by Mr. Lehman and Righi.

A little history: Founded and briefly based in Le Locle, co-founder Ulysse Perret moved Universal to Genève in 1919, cementing the company's status as a Genève-based brand. During the company's tenure in the much smaller town of Le Locle (Neuchâtel region), Perret had registered the company as Universal Watch in 1894 with his classmate Numa-Emile Descombes, both of whom were watchmaking students at the time. Although Universal began solely as a manufacturer and retailer of cases, crowns, dials and movements, the company, under Perret and Descombes, patented the brand's first 24-hour watch.

After Descombes died in 1897 at the age of 34, Perret recruited Louis Edouard Berthoud as a co-manufacturer of complications and the two operated briefly under the registered name Perret & Berthoud before moving to Universal Watch and Company (UWECO) Genève, Ltd. Under both brands, the watchmakers created various pocket and trench watches for both sides during World War I. In 1925, the duo created the brand's first patented self-winding watch called Auto Rem, an octagonal-shaped men's wristwatch with diamond-style hands and a 15-jewel movement.

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In the 1930s and 1950s, after the pocket watch began to lose its usefulness in favor of the more practical wristwatch during World War I, Universal seized the opportunity by creating the Compur in 1933 and the Aero Compax ("Aviator's Compact Chronograph") in 1936 shortly before the outbreak of World War II. In addition to its "smooth scanning" automatic timing, the Compax was also equipped with a built-in stopwatch that made it a suitable device for soldiers during training exercises and full-fledged combat operations. The Compax has been produced in many variants, including Moon Phase, Medico, Tri-, Uni-, and Master Vortex.

During the same period, Universal briefly collaborated with the Parisian haute couture brand Hermès and designed the For Hermès chronographs, which featured square-knob registers, rangefinders and tachymeters, a movement containing a Breguet spiral, and a dial with Arabic numerals. Hermès' Paris headquarters acted as a major distributor for all Universal-branded watches in Europe until the 1950s, while the Henri Stern Watch Agency in Manhattan, Patek Philippe's U.S. retailer, was an official Universal Geneva reseller in North America. 

Universal's popularity with chronographs attracted the attention of high government officials throughout Europe, including the Dutch royal family, who granted the Swiss brand a royal warrant in 1939 to issue a military watch for the national army, with Queen Wilhelmina's initials embossed on the dial. The Dutch army used this watch until Nazi Germany bombed Rotterdam in May of that year and occupied the Netherlands until 1945.

For civilian women of this era, Universal distributed the art deco "Couture Diamond" watch, which featured a diamond-edged mother-of-pearl dial made of gold, stainless steel, or platinum. The women's cuff watch, which earned Universal Genève the title of "watchmaker couturier", was sold in affluent boutiques around the world and was the most popular among actresses, socialites and the wives of world leaders.

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During the 1970s, Universal was one of the few Swiss watch brands to introduce a quartz movement and phase out automatics, coinciding with an era now known as the "quartz crisis. While the company continued to use silver, gold, platinum, and diamonds for its dials, cases, bracelets, and straps, the move to quartz oscillators was a cost-effective alternative to automatic complications, which were considerably more expensive and time-consuming to produce, and could not compete with the massive growth of electronic movements. In particular, the Golden and White Shadows, which previously contained microtors, will be replaced by Unisonics and Accutrons.

Since the innovation of quartz technology originated in Japan, Universal began to focus most of its attention on the Asian watch market, as a significant portion of the company's revenue was already centered in Hong Kong. Although Forbes still ranks Universal in value ahead of Corum, IWC and Rolex, and as being more expensive than Omega, Longines and Baume et Mercier, the international marketing strategies and the quartz adventure proved economically devastating to the brand, causing capital losses among its holding companies and at the same time the popularity of the brand itself.