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RARE
PRINTING PLATE
BULOVA ACCUTRON
SPACEVIEW
CA. 1970
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One of a kind. Steel printing plate used for paper advertising in the 70s.
This plate was intended to promote Bulova's famous Accutron series.
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Bulova's introduction of the Accutron movement in 1960 intrigued and impressed brands and consumers with this new technology, a decade before the quartz revolution changed the watchmaking game forever.
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The first fully electronic watch was born, with the most precise timing mechanism ever created, ruling the watchmaking world for over a decade. Its technology would later become an integral part of the American space program, as a symbol of precision.
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This piece is stamped by Publicis, the French advertising agency founded in 1926 by Marcel Bleustein, and today one of the world's largest communications groups.
Collector.
